In the crowded non- profit sector, Citron helps you position your organisation & create that terrific first impression.

We believe that the greatest impact comes from tailored, well-planned strategies. Right from identifying key audiences, helping with crisis communication strategy to creating a 360 degree communication plan, we are ready to assist you in every possible way to effectively leverage your brand.



Communication planning & research

We assess the communication needs of your organization and lay down an action plan to address those needs. In the process, we  set measurable goals; identify the audiences you need to move to reach those goals; determine what your audiences care about; conduct research to understand how to move those audiences; use those insights to craft tailored messages to resonate with those audiences; and wrap it all up in a detailed communication plan that will guide your outreach efforts and lead you to success.

Key offerings:

  • Communication audits
  • Branding
  • Message development
  • Social media strategy
  • Integrated communications plan
  • Audience research
Media relations

We help you build a tailored strategy for putting your organization at the centre of the conversation. We will analyze the media landscape and help you connect with the key journalists and media outlets , thereby increasing visibility of your work across media spectrum.

Key offerings:

  • Media mapping & placement
  • Press events
  • Media kits
  • FAM trips
  • Spokesperson training
Marketing communications

We help you create collaterals that are relevant, visually appealing with effective messaging to engage your busy donor audiences. By creating a plan to reach out to new donors and consistently engage with them over a period of time, we help project a coherent image of your work and organization to the wider audience of all stakeholders, who have a low recall value due information overload.

Key offerings :

  • Mailer campaigns
  • Virals
  • Newsletters
  • Reports and proposals to institutional funders
  • Brochures
  • Annual reports
  • Seasonal donor appeals
  • Photo diaries
  • Blogs